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Unlocking Potential: The Transformative Power of Coaching

Updated: Nov 28, 2023


A person working with a coach

The coaching profession is experiencing remarkable growth as people increasingly

recognize the benefits of having the support and accountability of a specialized guide. While the traditional view of coaches is often linked to sports, the scope of coaching has been expanding significantly beyond sports. Adults now turn to coaches for a diverse range of needs – from leadership and career coaching to financial, grief, somatic, and health and wellness coaching.


The realization of the value in working with a coach to achieve both professional and personal goals is gaining traction. The transformative power of coaching offers crucial support, accountability, and a fresh perspective. They challenge individuals to transcend limiting beliefs, providing discipline and self-awareness often overlooked on our own. The dedicated time a coach offers ensures focused attention, making you the sole priority without distractions.


Drawing a parallel to fitness, consider the effectiveness of a personal trainer at the gym. They watch your form, encourage you to push beyond your limits, and ensure consistent progress. Similarly, a coach serves as a guide, pushing you to achieve more and faster. Coaches address not only professional skills but also delve into personal habits and skills, crucial for filling potential development gaps.


Organizations hire coaches because they recognize the value of investing in high performers, preparing them for successful leadership roles. Jack Zenger, CEO of Zenger Folkman, highlights in his Harvard Business Review article We Wait Too Long to Train Our Leaders, that delaying leadership training poses risks, with leaders practicing on the job for a decade before receiving any formal training. Zenger emphasizes the pitfalls of practicing leadership without training, advocating for coaching to instill good habits and effective leadership styles.


A graph that shows the ages in which managers first receive leadership training

In addressing the evolving professional landscape and changing values of younger generations, coaching becomes paramount. James Koozes and Barry Posner (2017), in their book The Leadership Challenge, underscore the hands-on, individualized training that coaches provide, emphasizing the limitations of relying solely on theoretical concepts. Theories and concepts, he argues, only take leaders so far.


In essence, hiring a coach is an investment in personal and professional growth, offering tailored guidance, accountability, and the expertise needed to navigate the complexities of leadership and self-improvement.


Koozes, J., Posner, B. (2017). The Leadership Challenge. John Wiley & Sons.


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